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Renowned Food Manufacturer

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Business Type
Retail & Wholesale – Food & Beverages
Business Heading
Renowned Food Manufacturer
Suburb / State
Braeside 3195 Victoria

This business offers its Business-to-Business (B2B) and Business-to-Customers (B2C) with turnkey value chain capabilities in the qualitative production of fresh and frozen foods.

Leveraging its full value-chain capabilities the business is engaged in an end-to-end production process that spans ingredient testing, menu design, meal combinations trialling, food preparation, packaging, branding, storage and distribution respectively.

In addition to offering this gamut of food production services, it has developed its own market-ready branded offering under the label, Ready Meals, which is presently sold Australia wide in a resounding popular supermarket chain.

HACCP-approved Facility Be Wise Foods occupies a modern, fully fitted and equipped production plant that features a state-of-the-art kitchen. The facility has undergone a full refurbishment in 2-14 and has obtained the required accreditation and is an approved HACCP facility further attesting to its commitment to food safety and best hygiene practices. Sizable Production Facility The business’ food production facility is 1,400 sqm in size and is situated on 2,200 sqm land. It features numerous designated areas including: • Kitchen (240 sqm) • Packing room (157 sqm) • Storage area (400 sqm) • Office (180 sqm) Be Wise Foods has a diversified range of products that caters to its split market segments including B2B and B2C respectively. It has also ensured that it is not reliant on one segment or a single product stream to successfully mitigate its revenue reliance risk.

Premier Clientele The business’ specialised product range and its capability to produce a broad range of on-trend products aligned to end-user purchasing and consumption behaviour have placed it in an excellent position to attract and retain a robust clientele. To this end, it has secured multiple high-profile B2B clients whose demand has resulted in consistent revenue.

Hours of operation is only five days per week from Monday to Friday with no weekend work being applicable. This has ensured the owners can enjoy a good work-life balance while promoting a positive working environment for the staff members. Strategic Capabilities The business has distinct strategic capabilities that lend itself to private labelling opportunities for its clients. Leveraging its years of industry expertise, it can effectively guide its clients through a process of co-development and product collaboration to realise the objectives of their own branded food products with the utmost assurance in safety and quality.

 It has an innovative research and development trial kitchen that it utilises to test recipes, conduct food research and development as well as menu design and food combinations. The business is supported by competent and qualified staff members who together with the management team have a collective industry experience of over 100 years. The team leverages this expertise to drive continued innovation and operational excellence throughout the business. It has expanded its footprint Australia wide with its frozen ready meals delivered to the customers’ door or readily found as off-the-shelf items. There is also a contingent of clients who engage the business for the production of specific food products including dumplings, relishes, sauces, burgers, muffins and patties – the list not exhaustive – same of which are shipped across the country. 

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