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Marine Related Services

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Business Type
Automotive & Transport
Business Heading
Marine Related Services
Suburb / State
Chelsea Heights 3196

This business was established in 1996 and since its inception, it has garnered a positive brand sentiment amongst its loyal and steadfast customer base.

The business operates within the niche marine industry offering end-to-end marine-related services including, but not
limited to:
• Motor Services
• Yamaha Outboards
• Electronic Sales and Installation
• Trailer Sales and Repairs
• New and Used Boat Sales
• Boat Covers and Upholstery
• Fibreglass Repairs
• Boat Trimmings and Upholstery.
The business is centred around the provision of an unrivalled and personalised customer experience and to this end, it has yielded copious high ratings and reviews from user-generated, peer-reviewed platforms that attest to its outstanding
service and industry expertise from satisfied customers.
The brand has a strong and elevated reputation within the industry and within its customer (new and prospective) network and has successfully leveraged this positive brand value to attract a wider base of customers and in doing so, drive higher revenues.
The business offers turnkey and integrated products from premium global brands some wholly focused on the marine industry and others with specialist divisions geared towards the marine industry. As such, the business has been able to successfully target an excellent customer base located across Australia wishing to find the right product solutions to their marine-related requirements. To this end, the business delivers Australia wide – an aspect that has seen outstanding success. 
Another value-added service that the business offers is the collection of customers’ marine type vehicle should they
reside within a five-kilometre radius of the business premises, saving the customer drop-off time and the hassle of logistics.
Chelsea Marine offers the following highly reputable categories of products:
• Accessories
• Electronics
• Boat Accessories
• Genuine Parts
• Boat Fit-Out
• Clothing and Footwear
• Motors
• Maintenance
The main marketing activity undertaken is participation in the Melbourne Boat show (which did not occur this year and
is unlikely to occur next year as boat sales have gone extremely well and the business may not have stock to display). Other marketing work undertaken is Social Media marketing, and catalogue sale which are done three times a year.
The business is contracted to Yamaha via a two-year franchise agreement the terms of which verify the business as an approved dealer to seal its outboard marine products. This ensures that the business can leverage the global success of this iconic brand and attract a specific target market wishing to purchase from an approved Yamaha dealer.
The owner has secured prestigious supplier agreements with best-in-class brands with positive outcomes for the business.
The business offers a broad range of high end marine brands that cater to most customer requirements and having these
agreements in place also ensures the accurate forecasting and pricing models for the business – which in turn assists
in predicting trends and identifying key strategies to be implemented either operationally or at a strategic executive
level. To this end, the business has supplier agreements with Garmin, Horizon, Stressco, Stessi, GME, BBB, Dunbier Trailers, Moby Boats, BLA, Yamaha generators, Century Batteries, Minn Kota and Bell Marine.
The business will be sold with an estimated $100,000 worth of plant and equipment – affording the new owner a distinct opportunity to get started out of the gate without making significant capital investments prior to operational commencement.
The current owner has forged a sizable amount of goodwill for the business leveraging his four decades of technical
expertise and product knowledge. This present positive brand value can certainly be maximised to continue to attract
additional customers, particularly if strategically combined with a bigger digital media footprint.
The owner is supported by a competent and experienced technical team as well as an all-round administrative consultant
who assumes responsibility for office management, insurance and finance – all critical operational aspects of the business. The team has achieved a notable list of accolades in the marine industry – some of which can be used to further entrench brand confidence and thought leadership. 
The owner after 24 years of working in the business has sold the freehold property that is currently the business’ premises. As part of this sale transaction, the business is required to relocate. Should an incoming owner be desirous of managing this business passively and at an arm’s length, the current owner has indicated his amenability to continue working for the new owner – the cost of which will be negotiated should the incoming owner want to exercise it.
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